Tuesday, June 10, 2008

Audi A4 sedan at Rs 36 lakh


German luxury car manufacturer Audi plans to launch more luxury car models in the near future.Audi India commenced its business activities in 2007 and presently has five models -- Audi A8, Audi Q7, Audi A6, Audi A4 and Audi TT.

They are expecting to sell 1,000 of our cars in the Indian market in 2008, compared to 350 cars last year on the back of growing demand for luxury cars in the market. The new Audi A4 will be a crucial product to help us achieve this goal.

As a part of its strategy to increase sales, the company will have 12 dealers in place by the year-end, from the present seven.

The company is opening five exclusive showrooms by the end of the current year in Ahmedabad, Chennai, Kochi, Kolkata and Ludhiana. At present, it has showrooms in Delhi, Hyderabad, Gurgaon, Mumbai, Pune and Chandigarh.

The company plans to increase its dealer-network to 18 by next year.

The new Audi A4 model sold through these dealers is based on an entirely new technical concept which offers considerable advantages over its predecessor and combines powerfully dynamic design with outstanding handling characteristics.

The Audi A4 is offering a choice of two powerful engines. The diesel engine version priced at Rs 29-lakh and petrol version will be offered at Rs 36-lakh, ex-showroom Mumbai.

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