Bond-Hancock combine for a new film starring Hooda

A new Bollywood film is set to go one up on Hollywood, combining the unheroic superhero of Will Smith's "Hancock" with the fictional master spy James Bond.

The film, scheduled to go on the floors soon, stars Randeep Hooda in the lead role, with a Chinese director at the helm.

"We wanted to create a believable platform for India, not a guy who wears his underwear outside, so we said we would do a combination between Bond and Hancock, that's the concept of the movie," Shailendra Singh of producers Percept Ltd told reporters.

"Hancock," featuring Will Smith as a chronically hung-over, often reckless superhero, opened in US cinemas on Wednesday.

Unlike Hollywood, the Indian film industry has rarely explored the superhero genre, most recently in the 2006 film "Krrish" starring Hrithik Roshan.

Singh says his new project is also an "attitudinal" film.

"It's a meaningful film, positioned on the fact that the sun is set on the west, rising in the east. The Indian economy could be a target so it's a message saying listen Mr 007, you handle the white world, and we'll handle our world," he said.